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Submitted April 19, 2023
Published 2023-04-19

Artículos

Vol. 4 No. 2 (2023): Revista Colegiada de Ciencia

DELIVERY SERVICE AS A LINK TO THE PRODUCT DISTRIBUTION CHANNEL DURING THE COVID-19 PANDEMICS


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Citación:
DOI: ND

Published: 2023-04-19

How to Cite

Campines B. , F. J. (2023). DELIVERY SERVICE AS A LINK TO THE PRODUCT DISTRIBUTION CHANNEL DURING THE COVID-19 PANDEMICS. Revista Colegiada De Ciencia, 4(2), 38–48. Retrieved from https://revistas.up.ac.pa/index.php/revcolciencia/article/view/3721

Abstract

 

The objective of the research is to diagnose the development of delivery services as a link between product distribution channels in the district of Santiago, province of Veraguas during the Covid-19 pandemic. The type of study used is quantitative, with a descriptive approach. The population studied was made up of 20 people who are dedicated to the delivery service. As it is a small population, the sample is made up of all the people under study. The survey was used as an instrument to collect information. The results show that 40% have ventured into these services in the last six months, 30% between 7 to 11 months and 20% in the first year of the pandemic. The clients that most frequent these services are private clients and restaurants with 35% each. On the other hand, 70%, which is made up of 14 respondents, reveal that the range of clients they serve daily ranges from 10 to 20 people. According to the data obtained, 70% have indicated that Instagram is the social network used as a digital platform with greater preference to promote their services allowing them to attract more clients, 45% indicate that they contact their clients through the WhatsApp application, and 40% do it through direct. In conclusion, the delivery service as a link between the company-final consumer distribution channels has turned out to be very effective for this time with a very acceptable development, satisfying the purchase needs of the clients.

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