This research is about the Cooperativa de Turismo Ecologico Santa Librada, R.L. (COOPESAL, R.L.) in the community of the same name in Boqueron Arriba, Province of Colon, Panama. The objective is to analyze tourism marketing and service marketing strategies to identify which would be most appropriate for the cooperative that seeks the community growth. Through a bibliographic review using the theoretical-descriptive method, and a comparative analysis of marketing service and tourism marketing strategies, most convenient strategies are identified according to the type of activity allowed for the cooperative. The effective application of these strategies should improve the efforts of members of the cooperative to enhance the community economy through sustainable ecological tourism.