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This review article synthesizes current knowledge in the educational field, weaving a narrative around four fundamental axes: textual production, textual coherence, learning strategies and creativity, where a meticulous analysis of 30 bibliographic references is carried out, this study offers a comprehensive vision of how these components intertwine to form high-quality texts in various academic and professional contexts. The first segment of the article focuses on coherence, examining theories and models that explain how coherence facilitates clarity and fluency and thus contributes to the reader's retention and understanding of information. In the second part, attention turns to strategies, here, varied methods are discussed, from traditional text structuring approaches to innovative techniques that seek to improve the efficiency and impact of writing. Strategies adapted to different audiences and purposes are considered, ranging from academic contexts to creative and professional writing. The third section, dedicated to creativity, analyzes how creativity intervenes in the writing process, transforming conventional ideas into original and captivating expressions, highlighting studies that demonstrate the importance of creativity in academic, professional and literary fields, and how this can be encouraged and developed. The fourth section concludes by emphasizing the importance of a balanced integration of these elements, proposing a framework for their effective application in the practice of writing.