Copyright (c) 2023 Synergía
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Social networks are an important part of our daily lives, and many people use them to communicate, get information and maintain links with other people. Instagram is one of these networks that is being used to share information and has become an advertising portal.
With the emergence of social networks, the way of doing tourism has been transformed not only for tourists but also for the companies that offer tourism services and goods. The progress that this sector has made with the use of social networks is possibly due to the opportunity that users have to share their experiences; they promote destinations free of charge every time they publish content during their trips.
The purpose of this research is to find out the impact that Instagram has on tourism. It is developed from a descriptive methodological approach, in which user interaction and tourism promotion are evaluated. The result is an analysis of the preferences, experiences, motivations, and uses of this tool from a tourism perspective.
