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In marketing the audit represents a process that controls and controls all the activities carried out in the marketing area of ??a company. This work is intended to examine the role of the marketing audit as a strategic support tool to organizations. To achieve this objective, the search for documents was carried out in the Scopus database complying with the criteria that the term marketing audit (Marketing Audit) appears in the title of scientific publications, where 72 documents of different types were captured. The unit of analysis taken as a sample were 52 scientific articles. A thematic map was built using the VOSviewer program with the most cited publications for which 7 articles containing at least 10 citations or more were taken. The results present 3 work group clusters that are allowed to identify the contribution of the marketing audit to organizations. Cluster 1 highlights the marketing audit as a diagnostic tool and improvements to marketing practice, cluster 2 deals with the audit in green marketing and how the marketing audit works as a market -oriented strategy and Cluster 3 expresses as the marketing audit helps to evaluate the performance of organizations. It is concluded that the marketing audit provides contributions to marketing practices providing a guide so that what is being done in the company through management indicators can be audited
