The article presented starts from the hypothesis of analyzing the relevance of advertising on platforms and digital strategies alternative to Covid19, which demonstrates the possible use of means of disseminating information on products and services through the use of electronic technology resulting from social isolation. .

The methodology supposes the presentation of a bibliographic design study, of an analytical deductive method, with secondary electronic sources, which are exposed to an operative process of reflexive analysis allowing to derive the attributes of the meaning of the object related to the covid19 and the content of the digital advertising in strategies and platforms as an alternative means of action.

Regarding the results, the reality of the covid19 is denoted, which supports the infeasibility of traditional forms of advertising, particularly implying the need to review economic behavior itself to intervene in the definition of new strategies and digital platforms of various kinds in order to maintain the organization in the face of atypical realities.

Lastly, regarding the conclusions, the relevance of digital platforms and strategies in Panama is assumed as an alternative to Covid19, as possible forms of action, the significance of the covid19 pandemic, affects the normality of advertising processes, forcing to search for alternatives, Regarding the strategies and platforms, these allow us to base products and services on the use of resources.