ASPECTOS DETERMINANTES DE LA INNOVACIÓN: UN ESTUDIO DE CASO EN UNA EMPRESA OLIVEIRA EN BRASIL

Morgana Secchi; Marcelino de Souza

doi:10.48204/j.faeco.v7n1.a4740

Submitted January 26, 2024

Published 2024-01-29

Artículos

Vol. 7 No. 1 (2024): Revista FAECO Sapiens

Federal University of Rio Grande do Sul (UFRGS), Postgraduate in Agribusiness, Brazil.: UN ESTUDIO DE CASO EN UNA EMPRESA OLIVEIRA EN BRASIL

Morgana Secchi⁺⁻
Marcelino de Souza⁺⁻

DOI https://doi.org/10.48204/j.faeco.v7n1.a4740

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DOI: 10.48204/j.faeco.v7n1.a4740

Published: 2024-01-29

How to Cite

Secchi, M., & de Souza, M. (2024). Federal University of Rio Grande do Sul (UFRGS), Postgraduate in Agribusiness, Brazil.: UN ESTUDIO DE CASO EN UNA EMPRESA OLIVEIRA EN BRASIL. Revista FAECO Sapiens, 7(1), 165–175. https://doi.org/10.48204/j.faeco.v7n1.a4740

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Abstract

Olive tourism has aroused growing interest among tourists, being seen as a complement to other resources and tourist attractions. The objective of the research was to map in an Oliveira company in Brazil the determining aspects of innovation in the tourism sector due to the insertion of oleotourism. Regarding the methodology, it was classified as a case study, with a qualitative, descriptive and exploratory approach. An interview was carried out with the person in charge, through a semi-structured script, made up of open questions. The data showed that the determining aspects of innovation in tourism are important for the practice of oleotourism. And, being attentive to the market is essential so that the company can compete better. As for the final considerations, the need to improve its production processes is clear, as well as the concern with the needs and expectations of visitors to launch new products/services and differentiate themselves in the market.

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References

Agüera, F. O., Cuadra, S. M., López-Guzmán, T., & Morales, P. M. C. (2017). Estudio de la demanda existente en torno al oleoturismo. El caso de Andalucía. Cuadernos de Turismo, 39(8), 437-453. DOI:10.6018/turismo.39.290641
Bardin, L. (2010). Análise de conteúdo. 70 ed. Lisboa.
Bezerra, R., & Correia, A. I. (2018). The potential of olive oil for creative tourism experiences in the northern region of Portugal. Revista Portuguesa de Estudos Regionais, 51(8), 55-72. https://review-rper.com/index.php/rper/article/view/512
Brandão, F. (2014). Innovation in tourism the role of regional innovation systems. 639f. Universidade de Aveiro: Tese (Doutorado em Turismo). Departamento de Economia, Gestão, Engenharia Industrial e Turismo. Universidade de Aveiro. Disponível em: https://ria.ua.pt/handle/10773/12608
Campón-Cerro, A. M., Di-Clemente, E., Hernádez-Mogollón, J. M., & FolgadoFernández, J. A. (2022). Olive oil tourism experiences: Effects on quality of life and behavioural intentions. Journal of Vacation Marketing, 7(3), 23- 45.
DOI: 10.1177/13567667221095592
?ehi?, A., Mesi?, Ž., & Oplani?, M. (2020). Requirements for development of olive tourism: the case of Croatia. Tourism and Hospitality Management, 26(1),1-14. DOI:10.20867/thm.26.1.1
Cuadra, M., Morales, P., Agüera, F. & López-Guzmán, T. (2014). Uma aproximación al oleoturismo em Andalucía, España. International Journal of World of Tourism, 1(2), 31-43. DOI: 10.12795/IJWT.2014.i02.04
Grigaliunaite, V., Pileliene, l., & Bakanauskas, A. P. (2015). Assessment of the importance of benefits provided by rural tourism homesteads in Lithuania. Proceedings in the International Conference. Economic Science for Rural Development, 7(39), 116– 123. https://www.researchgate.net/publication/280036240_ASSESSMENT_OF_THE_IMPORTANCE_OF_BENEFITS_PROVIDED_BY_RURAL_TOURISM_HOMESTEADS_IN_LITHUANIA
Gil, A. C. (1999). Métodos e técnicas de pesquisa social. São Paulo: Atlas.
Kastenholz, E., Eusébio, C., Figueiredo, E., Carneiro, M. J., & Lima, J. (2014). Reinventar o Turismo Rural em Portugal: Cocriação de experiências turísticas sustentáveis. Universidade de Aveiro, UA Editora, 172p.
Murgado-Armenteros, E., Parrilla-González, J., & Medina-Viruel, M. (2021).
What does the olive oil tourist value at the destination? A criterion for olive oil tourism segmentation. International Journal of Gastronomy and Food Science, 25(4), 100-128.
DOI: 10.1016/j.ijgfs.2021.100378
Murgado, E. (2013). Turning food into a gastronomic experience: olive oil tourism. Options Mediterranéennes, 106(67), 97-109. https://om.ciheam.org/article.php?IDPDF=6809
Pham, T., Lee, G., & Kim, H. (2020). Toward Sustainable Ferry Routes in Korea:
Analysis of Operational Efficiency Considering Passenger Mobility Burdens.
Sustainability, 12(21), 1-22 https://www.mdpi.com/2071-1050/12/21/8819
Parrilla-González, J., Murgado-Armenteros, E., & Torres-Ruiz, F. (2020).
Characterization of Olive Oil Tourism as a Type of Special Interest Tourism: An
Analysis from the Tourist Experience Perspective. Sustainability, 12(15), 7-23.
DOI: 10.3390/su12156008
Saueressig, D., Pinto, A., & Schultz, G. (2019). O desenvolvimento da olivicultura no Rio Grande do Sul: elementos de formação do sistema agroindustrial. Revista Extensão Rural, 26(1), 69–85. DOI: 10.5902/2318179628992.
Saueressig, D. (2018). O Desenvolvimento da olivicultura no Rio Grande do Sul:
Potencialidades e Desafios. 122f. Dissertação de Mestrado em Agronegócios, Universidade Federal do Rio Grande do Sul. Disponível em: https://www.agricultura.rs.gov.br/upload/arquivos/201812/11161235-dissertacao-odesenvolvimento-da-olivicultura-no-rs.pdf
Silva, L., Nascimento, S., Benitez, J., & Ávila, M. (2020). Olivicultura no sul do Brasil: um estudo acerca do perfil do produtor e motivações para impulsionar a produção. Revista Agropampa¸ 1(1), 15-35. https://www.researchgate.net/publication/339237506_OLIVICULTURA_NO_SUL_DO_BRASIL_UM_ESTUDO_ACERCA_DO_PERFIL_DO_PRODUTOR_E_MOTIVACOES_PARA_IMPULSIONAR_A_PRODUCAO_OLIVICULTURE_IN_SOUTH_BRAZIL_A_STUDY_ABOUT_PRODUCER_PROFILE_AND_MOTIVATIONS_TO_IMPROVE_PRO
Triviños, A. (1992). Introdução à pesquisa em ciências sociais aplicadas: a pesquisa qualitativa em educação. São Paulo: Atlas.
Wttc- World Travel and Tourism Council. (2020). Economic Impact, Brazil. Join,
London: WTTC. Disponível em: https://www.wttc.org/-/media/files/reports/economicimpact-research/countries-2020/brazil2020.pdf
Wang, H., Wang, Z., Dong, Y., Chang, R., Xu, C., Yu, X., & Cai, Y. (2020). Phaseadjusted estimation of the number of Coronavirus Disease 2019 cases in Wuhan, China. Cell Discovery, 6(1), 34-47. DOI: 10.1038/s41421-020-0148-0.
Yin, R. (2005). Estudo de caso: planejamento e métodos. Porto Alegre, RS:
Bookman.
Yin, R. K. (2016). Pesquisa qualitativa do início ao fim. Trad. Daniel Bueno. Porto Alegre:
Penso.

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[1] Agüera, F. O., Cuadra, S. M., López-Guzmán, T., & Morales, P. M. C. (2017). Estudio de la demanda existente en torno al oleoturismo. El caso de Andalucía. Cuadernos de Turismo, 39(8), 437-453. DOI:10.6018/turismo.39.290641

[2] Bardin, L. (2010). Análise de conteúdo. 70 ed. Lisboa.

[3] Bezerra, R., & Correia, A. I. (2018). The potential of olive oil for creative tourism experiences in the northern region of Portugal. Revista Portuguesa de Estudos Regionais, 51(8), 55-72. https://review-rper.com/index.php/rper/article/view/512

[4] Brandão, F. (2014). Innovation in tourism the role of regional innovation systems. 639f. Universidade de Aveiro: Tese (Doutorado em Turismo). Departamento de Economia, Gestão, Engenharia Industrial e Turismo. Universidade de Aveiro. Disponível em: https://ria.ua.pt/handle/10773/12608

[5] Campón-Cerro, A. M., Di-Clemente, E., Hernádez-Mogollón, J. M., & FolgadoFernández, J. A. (2022). Olive oil tourism experiences: Effects on quality of life and behavioural intentions. Journal of Vacation Marketing, 7(3), 23- 45.

[6] DOI: 10.1177/13567667221095592

[7] ?ehi?, A., Mesi?, Ž., & Oplani?, M. (2020). Requirements for development of olive tourism: the case of Croatia. Tourism and Hospitality Management, 26(1),1-14. DOI:10.20867/thm.26.1.1

[8] Cuadra, M., Morales, P., Agüera, F. & López-Guzmán, T. (2014). Uma aproximación al oleoturismo em Andalucía, España. International Journal of World of Tourism, 1(2), 31-43. DOI: 10.12795/IJWT.2014.i02.04

[9] Grigaliunaite, V., Pileliene, l., & Bakanauskas, A. P. (2015). Assessment of the importance of benefits provided by rural tourism homesteads in Lithuania. Proceedings in the International Conference. Economic Science for Rural Development, 7(39), 116– 123. https://www.researchgate.net/publication/280036240_ASSESSMENT_OF_THE_IMPORTANCE_OF_BENEFITS_PROVIDED_BY_RURAL_TOURISM_HOMESTEADS_IN_LITHUANIA

[10] Gil, A. C. (1999). Métodos e técnicas de pesquisa social. São Paulo: Atlas.

[11] Kastenholz, E., Eusébio, C., Figueiredo, E., Carneiro, M. J., & Lima, J. (2014). Reinventar o Turismo Rural em Portugal: Cocriação de experiências turísticas sustentáveis. Universidade de Aveiro, UA Editora, 172p.

[12] Murgado-Armenteros, E., Parrilla-González, J., & Medina-Viruel, M. (2021).

[13] What does the olive oil tourist value at the destination? A criterion for olive oil tourism segmentation. International Journal of Gastronomy and Food Science, 25(4), 100-128.

[14] DOI: 10.1016/j.ijgfs.2021.100378

[15] Murgado, E. (2013). Turning food into a gastronomic experience: olive oil tourism. Options Mediterranéennes, 106(67), 97-109. https://om.ciheam.org/article.php?IDPDF=6809

[16] Pham, T., Lee, G., & Kim, H. (2020). Toward Sustainable Ferry Routes in Korea:

[17] Analysis of Operational Efficiency Considering Passenger Mobility Burdens.

[18] Sustainability, 12(21), 1-22 https://www.mdpi.com/2071-1050/12/21/8819

[19] Parrilla-González, J., Murgado-Armenteros, E., & Torres-Ruiz, F. (2020).

[20] Characterization of Olive Oil Tourism as a Type of Special Interest Tourism: An

[21] Analysis from the Tourist Experience Perspective. Sustainability, 12(15), 7-23.

[22] DOI: 10.3390/su12156008

[23] Saueressig, D., Pinto, A., & Schultz, G. (2019). O desenvolvimento da olivicultura no Rio Grande do Sul: elementos de formação do sistema agroindustrial. Revista Extensão Rural, 26(1), 69–85. DOI: 10.5902/2318179628992.

[24] Saueressig, D. (2018). O Desenvolvimento da olivicultura no Rio Grande do Sul:

[25] Potencialidades e Desafios. 122f. Dissertação de Mestrado em Agronegócios, Universidade Federal do Rio Grande do Sul. Disponível em: https://www.agricultura.rs.gov.br/upload/arquivos/201812/11161235-dissertacao-odesenvolvimento-da-olivicultura-no-rs.pdf

[26] Silva, L., Nascimento, S., Benitez, J., & Ávila, M. (2020). Olivicultura no sul do Brasil: um estudo acerca do perfil do produtor e motivações para impulsionar a produção. Revista Agropampa¸ 1(1), 15-35. https://www.researchgate.net/publication/339237506_OLIVICULTURA_NO_SUL_DO_BRASIL_UM_ESTUDO_ACERCA_DO_PERFIL_DO_PRODUTOR_E_MOTIVACOES_PARA_IMPULSIONAR_A_PRODUCAO_OLIVICULTURE_IN_SOUTH_BRAZIL_A_STUDY_ABOUT_PRODUCER_PROFILE_AND_MOTIVATIONS_TO_IMPROVE_PRO

[27] Triviños, A. (1992). Introdução à pesquisa em ciências sociais aplicadas: a pesquisa qualitativa em educação. São Paulo: Atlas.

[28] Wttc- World Travel and Tourism Council. (2020). Economic Impact, Brazil. Join,

[29] London: WTTC. Disponível em: https://www.wttc.org/-/media/files/reports/economicimpact-research/countries-2020/brazil2020.pdf

[30] Wang, H., Wang, Z., Dong, Y., Chang, R., Xu, C., Yu, X., & Cai, Y. (2020). Phaseadjusted estimation of the number of Coronavirus Disease 2019 cases in Wuhan, China. Cell Discovery, 6(1), 34-47. DOI: 10.1038/s41421-020-0148-0.

[31] Yin, R. (2005). Estudo de caso: planejamento e métodos. Porto Alegre, RS:

[32] Bookman.

[33] Yin, R. K. (2016). Pesquisa qualitativa do início ao fim. Trad. Daniel Bueno. Porto Alegre:

[34] Penso.

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