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The academic product that associates the development of social communication with artificial intelligence presents as research general objective to analyze the development of social communication with artificial intelligence, this is deconstructed into two specific objectives to recognize the instrumentation of intelligence artificial intelligence in communication, as well as determining the strengths and weaknesses of the use of artificial intelligence in social communication. Methods used: This is a qualitative approach research, documentary in nature, descriptive supported by formal written sources of communication sciences. Highlighted results: There are strengths and weaknesses in the AI ??instrument in communication, which is why necessary delimitation regulations must be established. They stand out in the Conclusions: The use of AI allows us to strengthen more timely news research and data processing. efficiently this can lead to a text prepared with the compilation of databases, but it is possible that AI can create fake news and invade people's privacy, making its use clearly harmful, this requires that objective limitations must be established for its use. more measured.
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