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Rafael Chanis Jaramillo

Marketing Technology Stack: : present and future of companies

26-42 | Published: 2023-01-20 |

Ronald Ariel Gutiérrez Gutiérrez

Internal marketing, dimensions that integrate it and its importance within organizations.

93-105 | Published: 2023-01-20 |

Maritza Núñez, Nicolás Batista

Social marketing strategies and the ABC model for resocialization and social rehabilitation

145-164 | Published: 2024-01-29 |

Francisco Campines Barría

Pricing Strategies as part of the business marketing mix

7-21 | Published: 2024-01-29 |

Marketing in business innovation processes

Enia Edith Baso, Ana Isabel De León Long

Consumer behavior in the face of technological changes as marketing challenges

116-131 | Published: 2024-01-29 |

Augusto Abrego Rodríguez, Sorayda Rincón González

Relationship between digital marketing, e-commerce and competitive advantages in service companies in Panama City, Panama, in time of Covid-19

113-137 | Published: 2021-06-04 |

Augusto Abrego Rodríguez, Norbis Mujica Chirinos

Digital marketing and e-commerce strategies to enhance competitive advantages in the virtual environments of Panama City service companies in times of COVID - 19

42-70 | Published: 2022-01-25 |

Ronald Ariel Gutiérrez , Carlos Manuel Gómez-Rudy

The co-creation of value, background, and its importance in the marketing function within a company

192-205 | Published: 2023-01-20 |