Skip to main navigation menu Skip to main content Skip to site footer
Universidad de Panamá
##common.pageHeaderLogo.altText##
Submitted July 27, 2021
Published 2021-07-26

Artículos

Vol. 5 No. 2: Orbis Cognita

Effect and impact of neuromarketing on the purchase decision of students at College of Business Administration and Accounting of the Extensión Universitaria de Aguadulce

Cover image

Citación:
DOI: ND

Published: 2021-07-26

How to Cite

Pedreschi Caballero, R. J., & Nieto Lara, O. M. (2021). Effect and impact of neuromarketing on the purchase decision of students at College of Business Administration and Accounting of the Extensión Universitaria de Aguadulce. Revista Científica Orbis Cógnita, 5(2), 111–128. Retrieved from https://revistas.up.ac.pa/index.php/orbis_cognita/article/view/2324
Copyright Notice

Abstract

Neuromarketing is a new tool in the field of marketing that uses neuroscience technology, through which it is possible to understand the tastes, preferences and behaviors of consumers in the face of the different stimuli in which they have found. The objective of the study is to know the effect and impact on the purchase decision of the students of the School of Business Administration and Accounting of the University Extension of Aguadulce, as well as the factors that influence the thinking of consumers at the time to make a purchase decision, and what is the stimulus that increases their perception, to better understand the buying habits of potential customers. The design of this study is a non-experimental, mixed, descriptive approach. 161 students were surveyed using the Google Forms tool. The instrument used for data collection is a questionnaire.

Downloads

Download data is not yet available.
Content Top