Copyright (c) 2025 Revista Científica Orbis Cógnita
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
The objective of the research is to diagnose the use and management of digital marketing strategies that micro and small companies in the district of Santiago, province of Veraguas are using to promote their products and/or services and promote their sales processes. The methodology used has a mixed, descriptive approach. Its design is non-experimental cross-sectional. To obtain information from the study, a survey was supported. The population studied was made up of 25 micro and small businesses located in a commercial plaza in the district of Santiago de Veraguas. Because it is a small population, the sample is made up of the entire population. The results highlight that 92% of companies use social networks as part of their digital marketing strategies, of these 18 companies indicate that they use them daily, being quite effective in attracting potential customers and increasing sales.
Este obra está bajo una licencia de Creative Commons Reconocimiento-NoComercial-CompartirIgual 4.0 Internacional.
