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This article presents an integrative literature review with thematic analysis on the relationship between folklore/intangible cultural heritage (ICH) and media in the platform era, focusing on the period 2000–2026. The aim is to critically synthesize how traditional and community media, as well as algorithmically governed platforms, reshape the circulation, representation, and preservation of folklore/ICH, and what tensions emerge between authenticity, participation, market logics, and governance. Methodologically, an interdisciplinary corpus was systematized and coded through an iterative thematic procedure that produced five axes of findings: (1) conceptual disputes between folklore and ICH and the epistemic effects of institutional heritagization; (2) traditional and community media as cultural mediations; (3) platforms and algorithmic culture as infrastructures of visibility; (4) heritage digitization and immersion in museums (3D, AR/VR, digital twins); and (5) governance, rights, and biases (metadata, cultural justice, and the right to culture). The results show that digitization is not merely a change of channel but a reconfiguration of infrastructures—classification, circulation, and experience—that can expand cultural visibility while also generating standardization, semantic bias, and new disputes over cultural authority. The article concludes by proposing a critical reading of folklore/ICH as a field shaped by the interplay between safeguarding agendas, attention economies, and data/metadata governance.
Este obra está bajo una licencia de Creative Commons Reconocimiento-NoComercial-CompartirIgual 4.0 Internacional.
