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Submitted April 5, 2022
Published 2022-04-05

Artículos

Vol. 3 No. 2 (2022): Revista Colegiada de Ciencia

PREFERENCE OF THE PROPAGANDISTIC MESSAGES ISSUED ON SOCIAL NETWORKS, BY YOUNG PEOPLE BETWEEN 18-21 YEARS OLD FOR DECISION-MAKING, IN THE 2019 ELECTIONS.


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Citación:
DOI: ND

Published: 2022-04-05

How to Cite

Vigil, H. I., Jiménez, B., González, J. D. D., & Zeballos, L. (2022). PREFERENCE OF THE PROPAGANDISTIC MESSAGES ISSUED ON SOCIAL NETWORKS, BY YOUNG PEOPLE BETWEEN 18-21 YEARS OLD FOR DECISION-MAKING, IN THE 2019 ELECTIONS. Revista Colegiada De Ciencia, 3(2), 60–72. Retrieved from https://revistas.up.ac.pa/index.php/revcolciencia/article/view/2853

Abstract

Electoral information, as well as political advertising, have changed enormously since the appearance of social networks, leading traditional media to reinvent themselves to achieve the interest of those young people who were born with technology in their hands, which is why causal of this study: propaganda messages issued on social networks (facebook, instagram, twiter), and their influence on young people between the ages of 18-21 in decision-making, for the 2019 elections of the Republic of Panama . The objective is to diagnose the preference of propaganda political messages, broadcast on social networks, by young people from the Santiago de Veraguas district between the ages of 18 to 21 years. This study is qualitative, cross-sectional, descriptive, carried out in the district of Santiago de Veraguas; applied to youth between the ages of 18 to 21 years of age. The sample was probabilistic.

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