The knowledge of the perception of users about the quality of the services provided by an institution or from external companies contracted by it is of vital importance to make the necessary changes to improve the marketing and to promote growth and increase demand. Universities have the need to comply with the accreditation requirements for Higher Education institutions, which leads them to carry out a process of self-evaluation and self-correction, not only in the academic part, but also in the provision of services that encompass such work. Therefore, it is necessary to carry out this type of research that allows correcting or

adapting the services provided by the institution, whether internal or external.

To carry out the study, a sample of 700 students was selected, 45 teachers and 15 administrative staff (exceeding 15% of the total population). The survey was applied to students randomly in 5 of the 14 faculties located in the CRU Coclé (Public Administration, Faculty of Business Administration and Accounting, Nursing, Humanities and Electronic Computing and Communication). The study revealed some important data. The night shift is the one that benefits the least from the cafeteria service due to its schedule. In general, users consider that the cafeteria should improve its services and among the services that should be improved is the menu. The copy service of the Student Center is considered good. Users see their needs satisfied in this copy center. It is necessary to review the prices vs. the quality of the service. The transportation service should be improved. The attention that users receive on the buses is regular and the frequency of the transportation should be improved.