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This study addresses Corporate Social Responsibility in tourism in general and especially in sustainable tourism, from the perspective that this economic sector of great importance for the progress of many nations develops in the long term with acceptable levels of sustainability. What we are dealing with is that tourism today cannot be successful if it only seeks to obtain economic benefits, without considering that they must be balanced with the protection and conservation of natural, cultural, social and historical resources, of the places and communities where this activity takes place. For this reason, CSR actions in tourism must be aimed at promoting the practice of responsible and ecological tourism, which not only takes into account all the actors in this industry, but also includes the companies that benefit from it. indirectly, and above all, to travelers or tourists for whom it is essential to generate in them an ecological awareness of the natural and rural environment. For sustainable tourism to be consolidated, it must be able to achieve the maximum balance between the economic activities carried out by companies in the tourism sector and the biodiversity in which these activities take place, without these representing in any way factors that accelerate their growth. deterioration, degradation or contamination. It must be able to make optimal use of environmental resources, maintaining ecological processes and conserving the biological diversity of the places where its activities are carried out.
Este obra está bajo una licencia de Creative Commons Reconocimiento-NoComercial-CompartirIgual 4.0 Internacional.
