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Aging is a natural process that affects all human beings. Old age, understood as the final stage of this process, is influenced by the experiences accumulated throughout life. In this phase, opportunities to improve quality of life are often limited, due to both decreased physical capacity and economic and social restrictions. This phenomenon is particularly notable in Western societies that value competition, productivity and individualism. In Panama, social policies have focused on low-income older adults, through programs such as Program 120 for 65, which provides monetary subsidies, as well as recreation and health services. The general objective is to contribute to a better understanding of how communication strategies can enhance the effectiveness of public policies and guarantee that the social program reaches those who need it most. The evaluation of this program not only requires an analysis of the impact on the quality of life of the beneficiaries, but also a review of the communication strategies used to disseminate its benefits and conditions. The methodology used was a qualitative-quantitative study where the strengths and weaknesses in the dissemination and communication of the program were observed, as well as the perceptions of the beneficiaries and others involved in the program that were key to the study. A survey was applied with open and closed questions; to a sample of 200 beneficiaries, interviews with social workers from the Ministry of Social Development linked to the 120 to 65-year-old program.
