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This study presents a set of marketing strategies designed for the Regional University Center of West Panama (CRUPO), based on research revealing a widespread lack of awareness about the institution's academic offerings. Results obtained through a survey conducted in La Chorrera schools highlight the need for concrete actions to promote available programs and their benefits. The proposed strategies aim to position CRUPO as an attractive option for students in the region, thus contributing to their academic and professional development.
A descriptive research design was employed in this study to assess the level of awareness among pre-university and high school students in La Chorrera regarding CRUPO's academic offerings. A survey was used as a data collection instrument, administered to a sample of 100 students randomly and stratified across different schools in the district.
Survey results showed a low level of awareness among students about the programs offered by CRUPO. A significant 34% of respondents were unaware of any of the available programs, indicating they would enroll in institutions offering "better programs." Moreover, 95% of CRUPO faculty members emphasized the need for actions to improve the academic unit's image.
The lack of awareness of CRUPO's academic offerings poses a significant obstacle to the institution's growth. The results of this study underscore the need to implement effective marketing strategies to promote available programs and their benefits.
