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Greenwashing is a marketing strategy used by certain companies to convey a perception of environmental commitment without committing to sustainable practices. These companies exaggerate or fabricate their ecological initiatives in order to attract environmentally conscious customers and boost their corporate prestige. This article addresses greenwashing as a green trap in corporate marketing. The purpose of this study is to understand how greenwashing strategies employed by companies influence consumer perceptions and the veracity of the company's ecological commitment. The research was conducted using a quantitative, descriptive, non-experimental method with a group of seventy-five students who were surveyed for data collection. The research results revealed that most students are familiar with the term greenwashing and how it impacts the sustainability of companies by conducting advertising campaigns with misleading products. Furthermore, they realized that the overuse of the color green and ecological symbols are factors that raise suspicions of greenwashing. It was also noted that all the students believe it is necessary to impose legal sanctions on all companies that engage in this practice. Greenwashing is a deception for consumers, who feel they are choosing to make informed decisions when, in reality, they are being manipulated
