At present, higher education institutions have a great social commitment to the community, as it assists in the solution of socioeconomic problems; Thus, the university is established as an entity that provides tools and technical-administrative quality training for the generation of business ventures, productive units and micro-enterprises, articulating the major strategic objectives of the productive matrix of the country contemplated in the Plan of National Development A Whole Life The objective of this research was to analyze the link between the Autonomous Regional University of the Andes - Quevedo and the impact it has had on the generation of enterprises in the

Province of Los Ríos. To carry out this study, the qualitative-quantitative method and bibliographic research was applied; the population subject to analysis was 24 participants of the Young Impulse project promoted by the Youth Technical Secretariat.

The study allowed to determine that UNIANDES-Quevedo contributed in the elaboration of 69% of business plans that will be executed in the cantons Quevedo, Valencia, Buena Fe and Mocache, favoring the productivity and competitiveness of the actors and organizations of popular and solidary economy. The mentioned HEI prioritizes and attends to the needs of the population, providing technical and administrative tools for the generation of enterprises. For this reason, the respondents have shown total satisfaction in the participation of bonding projects offered, which generates a positive impact for the economic and social development of entrepreneurs in the province of Los Ríos.