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In recent years, the level of domestic violence in Ecuador has increased significantly, despite this circumstance, risk prevention strategies for this problem do not respond with the same efficacy. In the city of Ambato, in 2017 the General Teaching Hospital Ambato attended to date 1242 cases of physical violence and 165 of sexual assault. The objective of the research is to determine the type of assertiveness that the study population presents in relation to the level of risk of violence generated within the family environment in the Santa Rosa Parish of the Province of Tungurahua, the applied methodology was descriptive with a cross section With a participatory action research design, the study population was 1518 people in which the multidimensional assertiveness scale (EMA) was applied and the risk assessment in its English acronym Spouse Abuse Risk Assessment (SARA), descriptive statistics was applied. and inferential using association methods through Odd Ratio (OR). The results are that people who are at higher risk of violence are those who are not assertive and have indirect assertiveness; while those who are assertive are less at risk of being victims of violence. In conclusion, it is established that violence afflicts all types of population, does not estimate any type of condition, but the psychological component of each individual is a fundamental element, so it is necessary to carry out awareness work on the subject.