![##common.pageHeaderLogo.altText##](https://revistas.up.ac.pa/public/journals/1/pageHeaderLogoImage_es_ES.png)
Speaking of social communication means to refer to the man himself. Its origin is as old as the human being. Hence, communication is based on signs and sounds. However, language is its main characteristic. An element that has evolved throughout the history of the individual. Therefore, in the 20th century, social communication gained academic importance, after establishing itself as a discipline and emerging as a science. Not surprisingly, the evolution of technology has made communication channels used a few decades ago almost obsolete in comparison with broadband communication, which allows real-time contact with good image and sound quality. In society of knowledge and technology, development of society is closely linked to social communication, if we take into account that it is of utmost importance for human growth. Despite fact that digital age facilitates communication between humans, it brings as a consequence a challenge of equal magnitude: although mobile devices were invented so that man could communicate with other individuals, this has caused a large part of humanity to lose tradition to talk with other people, while communicating, more and more, through the different digital platforms.