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Submitted January 18, 2023
Published 2023-01-19

Artículos

Vol. 12 No. 1 (2023): Centros: Revista Científica Universitaria

INBOUND MARKETING AS A STRATEGIC TOOL IN PUBLIC RELATIONS


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Citación:
DOI: ND

Published: 2023-01-19

How to Cite

Alemán Ariza , E. (2023). INBOUND MARKETING AS A STRATEGIC TOOL IN PUBLIC RELATIONS. Centros: Revista Científica Universitaria, 12(1), 135–153. Retrieved from https://revistas.up.ac.pa/index.php/centros/article/view/3485

Abstract

In the field of inbound marketing we can consider public relations as a way to link media and brands. The fact of implementing inbound marketing in public relations, could bring many benefits, and this topic is being addressed lately by the evolution it has had, because it would greatly help to significantly increase the visibility of your brand. In this article, it is intended to demonstrate how to implement inbound marketing following step by step each tip, since in recent years has gained importance the implementation of these strategies, as it aims to work credibility and building an image that is reliable. For data collection, the explanatory study was used, the reason is to be able to demonstrate that this strategy can be advantageous for public relations, if you know how to implement it, and, above all, the connection between these strategies. Bibliographic citations that confirm our research will also be presented, with the objective of giving veracity to our studio.

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