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In recent years, social responsibility in the university environment has been acquiring great importance and higher education institutions are growing every day, recognizing that in the development of their processes, activities and decisions, organizational and academic impacts are generated, which negatively affect society and the environment. Faced with the challenges that the knowledge society imposes on the university in this century, an urgent change is necessary in its strategic management and a self-criticism that leads it to assume true social responsibility with its environment. The University Social Responsibility (USR) represents a new philosophy of university management, where the reductionist vision of an institution is qualitatively overcome, which had been content to fulfill its mission and social commitment, only through the practice of an extension of a voluntary and initiatives of solidarity, generosity and good deeds towards the community. For this reason, in this work we are interested in exposing the importance of University Social Responsibility as a new management model, and at the same time, recognizing that within university communities a reductionist vision of commitment and social responsibilities prevails, that universities have with society and the environment.