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In the contemporary era, characterized by unprecedented global interconnectedness, the concept of "glocality" has emerged as a phenomenon that redefines social, cultural and economic dynamics integrating the intersection between the global and the local, where information flows beyond physical limitations. In this context of increasing glocality, youth are at the epicenter of significant changes. Young people, with their unprecedented access to information and their ability to participate in global networks, are shaping and being shaped by the forces of glocality. This article set out to explore how young college students adapt technologically and self-identify in virtual social networks. A qualitative methodology with exploratory research design was applied. The data collection technique used was the semi-structured interview, with a theoretical purposive sample of young people aged 18 to 29 years old, complying with relevant, significant and control selection criteria to obtain representativeness and diversity in terms of gender, ethnicity and socioeconomic level. The results revealed a complex interplay between global and local influences in the construction of their identity, highlighting adaptability, but also the challenges associated with the pressure to conform to global standards. Young people navigate and construct their identities in a globalized world, underscoring the need for inclusive and comprehensive approaches to support contemporary youth.
Este obra está bajo una licencia de Creative Commons Reconocimiento-NoComercial-CompartirIgual 4.0 Internacional.
