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The importance of finances in the prosperity of commercial companies in the district of Chitré, province of Herrera, has always been an important characteristic of their operations, especially during periods of recession, crisis or economic transition, in which the detailed process of observation and analysis of the financial environment in which the company has developed over time is experienced and which in turn shows the entire process that has been executed to survive in the market and which often shows empirical management, but which is also responsible and excellent, on other occasions it details inefficient management that punishes the financial health of the company. This study provides key tools to understand the use of finance to achieve prosperity, with a broad definition of financial management that considers elements of technical analysis in decision making, such as financial planning. Our goal is to determine the importance of finance to achieve prosperity of commercial companies in the district of Chitre, province of Herrera. A descriptive-analytical study is carried out, based on techniques such as survey and document collection. Conclusion: financial planning is an indispensable tool to ensure the success of commercial ventures in the region of Herrera Chitre since entrepreneurs must assume the effort to implement financial strategies.
Este obra está bajo una licencia de Creative Commons Reconocimiento-NoComercial-CompartirIgual 4.0 Internacional.
