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This paper analyzes the demand for chicken meat in Panama, as one of the main meat components of the basic food basket, performing an econometric estimation using a double logarithmic multiple linear regression model, considering as explanatory factors the price of chicken meat, consumer income and the price of beef, in order to characterize the demand from the elasticity coefficients obtained, verifying its consistency with microeconomic theory. This is a non-experimental, explanatory study using time-series data from secondary sources. The data were obtained from the National Institute of Statistics and Census (INEC) and the United Nations Population Division. The analysis was complemented with statistical tests to ensure the validity of the model's conclusions. Results: The model's results support all the hypotheses regarding the demand for chicken meat in Panama. Demand is inelastic with respect to all variables considered and can be characterized as a necessity, with beef being a substitute. The elasticities obtained were -0.53 (price), 0.35 (income), and 0.31 (cross-price elasticity); the first two had a significant level of 1%, and the last at 10%. The results support the adoption of economic policies focused on production, income improvement, and market monitoring to meet demand.