This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
The article explores from a documentary perspective how the business environment moves when providing, from the perspective of the marketing, innovative processes to stay updated in the market, and sometimes also to anticipate trends that have to do with its most important asset: the customer. A qualitative methodological strategy was included, using documentary sources that, according to the level used, classify it as descriptive and transversal; Three techniques were used: the documentary, the analysis and the synthesis technique. Regarding the results, the objectives of business innovation towards products, services and processes that can be achieved from technological tools for marketing, such as Intelligence Marketing and SIM, whose purpose is to provide quality for Satisfy the customer by indicating their position in the market, making it easier to understand competitors, monitoring the consumer landscape, and simplifying decision-making that would otherwise become slower and more complicated.
Este obra está bajo una licencia de Creative Commons Reconocimiento-NoComercial-CompartirIgual 4.0 Internacional.
