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The use of audiovisual media has evolved from a complementary resource to an effective means of training new education professionals. This research systematizes pedagogical experiences with students of the Art Education program (2022-2024 academic years) in response to the need to update their training in educational technology. The study identified shortcomings in the didactic integration of audiovisual media at the "Pedro Albizu Campos" Pedagogical School in Mayabeque, Cuba. The objective was to develop a pedagogical workshop strategy to promote audiovisual training and production as a teaching medium. Empirical (observation, interviews, product analysis), theoretical (documentary analysis), and descriptive statistical methods were used. The results show the development of technical and pedagogical competencies in students and the social outreach of their productions. It is concluded that a pragmatic and outreach-oriented approach is key to integrating audiovisual media into teacher training, transforming students from passive consumers into critical producers.
