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In Ecuador's fertile Los Ríos province, an area experiencing significant agricultural growth, the community service project "Enjoying Tourism with the Eyes of the Soul" was launched. Hosted at the Technical University of Babahoyo's Self-Sustainable Integral Farm, this initiative prioritized environmental education, sustainability, and inclusivity. This paper evaluates the project's outcomes, specifically focusing on its impact within inclusive tourism.
The project ran from December 2021 to August 2023, completing 19 activities and engaging 625 beneficiaries, 77 students, and 6 faculty members. This community service endeavor directly built upon the foundational research of the "Sensory Agritourism at UTB's Integral Farm: Design of Guiding Based on Sensory Perception and Promotional Website" project. The knowledge gained from that research was then applied practically through this service project.
Our evaluation methodology for results and impact measurement focused on assessing the achievement of specific objectives and tracking key indicators of accomplishment and effectiveness. A primary finding es that the community service project successfully implemented guided agritourism tours for individuals with disabilities. However, areas for further improvement have been identified.
