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In order to investigate the relationship between art and knowledge during artistic production and taking into account that the university is the scenario where this is developed, first, we proceeded to explore this relationship, according to the students, and second, to conduct an experimental workshop through which we could demonstrate how knowledge and art could be related in an intentional way through the implementation of a guide that would contribute to build the work from knowledge. This workshop resulted in an articulation that allowed the artistic proposal to be based on knowledge and the possibility of containing conceptual value. This implies pointing out the existence of a systematic or at least reflexive construction supported by objective questioning during the processes that formulated the message embodied in the image. It is not lost sight of the fact that many works can arise from leisure and deserve the qualification of art, without necessarily being the result of a process that involves the development of structured knowledge; but, if we attend to artistic production as part of the university context, special emphasis must be made on the participation of knowledge, in this way, one of the contributions of the universities is evidenced by contributing to its construction, without this meaning to restrict creative freedom, but rather, to give it a structure so that it can be manifested.