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The remarkable population growth in Azuero awakens the interest of participatory research on intangible cultural heritage as a tool for the promotion of tourist destinations in the central region of the country, Panama. Considering the diverse and invaluable manifestations, festivities, commemorations and existing cultural compilations, product of the cultural inheritance of a past loaded with the noble and great struggles of our ancestors, the authors, seeking to enliven the adequate valuation of the primordial factors of the intangible cultural heritage of Azuero, share, through this article, precise information regarding the deficiencies and devaluations of the intangible cultural, tending to the loss of identity in the future generations. The study carried out under the qualitative methodology with the technique of focal groups allowed to know the point of view of the population on the subject and to identify the existence of a problem at regional and probably national, and international level, given its partial ignorance among the new generations due to the new technologies and foreign currents. It was concluded that this study is the starting point for other research since Panama is undertaking new actions on tourism promotion and strengthening of the intangible cultural heritage from the institutions of the Tourism Authority and the National Institute of Culture.