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The objective of this study is to diagnose the use of the social network Facebook as a marketing strategy in micro and small businesses in the district of Santiago de Veraguas. The methodology used has a mixed, descriptive approach. Its design is non-experimental, cross-sectional. It was supported by a survey to collect the information. The population studied was made up of 20 micro and small companies delimited in shops that offer electronic products and services. Because it is a small population, the sample is made up of the entire population. The results show that 56% indicate that they do not use Facebook as part of their marketing strategies in social networks, on the other hand, 44% indicate that they use this tool as part of their means of marketing. In conclusion, Facebook has been one of the pioneering social networks in terms of digital marketing strategy, however, like any other product or service, it goes through a life cycle in which, depending on the market, it will be in a growth stage. maturity or decline and in the case of micro and small electronics businesses, this has been in a process of disuse, since the statistics show it, turning their marketing strategies to other types of networks that turn out to be more effective for your business.
Este obra está bajo una licencia de Creative Commons Reconocimiento-NoComercial-CompartirIgual 4.0 Internacional.
