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Nowadays, social networks have transformed the way in which companies carry out communication and public relations. The purpose of this article is to reflect the impact of social networks in public relations, based on business aspects, as well as to know which are the most used through explanatory methods in which it will be possible to find the existing relationship between them, in order to know if there has been a significant impact in terms of the way they are currently managed. On the other hand, the descriptive method was also applied to obtain a clear view of the types of social networks most commonly used in public relations management. This article is elaborated with the help of digital bibliographic sources, books and statistics. This article was divided into four parts. The first presents the materials and methods used for data collection. The second consists of the context. The results are visualized graphically in the third part and, finally, in the fourth part, the discussion, the conclusions that will put an end to the research are shown.
Este obra está bajo una licencia de Creative Commons Reconocimiento-NoComercial-CompartirIgual 4.0 Internacional.
