EL  USO DE LA INTELIGENCIA ARTIFICIAL EN LA TRANSFORMACIÓN DEL MERCADEO : TENDENCIAS Y FUTURO

Yermaline Ching Ruíz

doi:10.48204/j.centros.v13n2.a5304

Submitted July 10, 2024

Published 2024-07-11

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Vol. 13 No. 2 (2024): Centros: Revista Científica Universitaria

The Use of Artificial Intelligence in the transformation of Marketing : Trends and future

Yermaline Ching Ruíz ⁺⁻

DOI https://doi.org/10.48204/j.centros.v13n2.a5304

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DOI: 10.48204/j.centros.v13n2.a5304

Published: 2024-07-11

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Ching Ruíz , Y. (2024). The Use of Artificial Intelligence in the transformation of Marketing : Trends and future. Centros: Revista Científica Universitaria, 13(2), 291–296. https://doi.org/10.48204/j.centros.v13n2.a5304

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

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Chaffey, D., y Ellis-Chadwick, F. (2019). Digital Marketing: Strategy, Implementation and Practice. Pearson.
Chintalapati, S., y Kumar Pandey, S. (2022). Artificial intelligence in marketing: A systematic literature review. International Journal of Market Research, doi:10.1177/14707853211018428
Gartner. (2021). Gartner Predicts 2021: CRM Customer Service and Support.
Geyser, W. (2023). Influencer marketing hub. https://influencermarketinghub.com/ai-marketing-analytics/#toc-4
Gkikas, D., Theodoridis, P. (2022). AI in consumer behavior. In: Virvou, M., Tsihrintzis, G.A., Tsoukalas, L.H., Jain, L.C. (eds) Advances in Artificial Intelligence-based Technologies. Learning and Analytics in Intelligent Systems, vol 22. Springer, Cham. https://doi.org/10.1007/978-3-030-80571-5_10
Jarek, K., y Mazurek, G. (2019). Marketing and Artificial Intelligence. Central European Business Review, 8(2):46-55 | DOI: 10.18267/j.cebr.213
Kumari, P. (2021). Role of Artificial Intelligence (AI) in Marketing. IEEE Women In Engineering, VIT. https://medium.com/ieee-women-in-engineering-vit/role-of-ai-in-marketing-93336f43be94
Mani A. (2024) Applying Artificial Intelligence to the Digital Marketing: Opportunities and Challenges for the Marketer, International Journal of Business and Management Review, Vol.12, No.2, pp.56-74 https://doi.org/10.37745/ijbmr.2013/vol12n25674
Markets y Markets. (2020). Marketing Automation Market by Component. Journal of Marketing. https://www.marketsandmarkets.com/Market-Reports/marketing-automation-software-market-155627928.html
Persado Research. (2022). Precedence Research. https://www.precedenceresearch.com/chatbot-market

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[1] Chaffey, D., y Ellis-Chadwick, F. (2019). Digital Marketing: Strategy, Implementation and Practice. Pearson.

[2] Chintalapati, S., y Kumar Pandey, S. (2022). Artificial intelligence in marketing: A systematic literature review. International Journal of Market Research, doi:10.1177/14707853211018428

[3] Gartner. (2021). Gartner Predicts 2021: CRM Customer Service and Support.

[4] Geyser, W. (2023). Influencer marketing hub. https://influencermarketinghub.com/ai-marketing-analytics/#toc-4

[5] Gkikas, D., Theodoridis, P. (2022). AI in consumer behavior. In: Virvou, M., Tsihrintzis, G.A., Tsoukalas, L.H., Jain, L.C. (eds) Advances in Artificial Intelligence-based Technologies. Learning and Analytics in Intelligent Systems, vol 22. Springer, Cham. https://doi.org/10.1007/978-3-030-80571-5_10

[6] Jarek, K., y Mazurek, G. (2019). Marketing and Artificial Intelligence. Central European Business Review, 8(2):46-55 | DOI: 10.18267/j.cebr.213

[7] Kumari, P. (2021). Role of Artificial Intelligence (AI) in Marketing. IEEE Women In Engineering, VIT. https://medium.com/ieee-women-in-engineering-vit/role-of-ai-in-marketing-93336f43be94

[8] Mani A. (2024) Applying Artificial Intelligence to the Digital Marketing: Opportunities and Challenges for the Marketer, International Journal of Business and Management Review, Vol.12, No.2, pp.56-74 https://doi.org/10.37745/ijbmr.2013/vol12n25674

[9] Markets y Markets. (2020). Marketing Automation Market by Component. Journal of Marketing. https://www.marketsandmarkets.com/Market-Reports/marketing-automation-software-market-155627928.html

[10] Persado Research. (2022). Precedence Research. https://www.precedenceresearch.com/chatbot-market

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