The expressive practices of popular culture are increasingly decisive in the construction of identities. In this sense, the visual advertising language, which is also part of popular culture, plays an important role in the elaboration of participatory discourses created to communicate at points of confluence of heterogeneous cultures. Due to the aesthetic and communicative similarity between the Street art and the exterior advertisement, and to that both share intention and the space where they are exhibited, in this paper, the use made by street artists of the resources traditionally used by visual language to develop functional discourses was analyzed. In this regard, we studied the way in which these artists use this language to create their speeches addressed to multiple audiences, and thus understand the importance of the visual advertising language in the creation of popular culture and its influence on the construction of the different identities.
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