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Logistics marketing has become a strategic tool for strengthening customer experience and fostering loyalty through efficient distribution, tracking, and after-sales service processes. The objective of this study was to analyze the influence of logistics marketing on customer loyalty. A descriptive, quantitative, and non-experimental study was conducted using surveys administered to 183 students enrolled in the bachelor’s degree in operations engineering and business Logistics at the Coclé Regional University Center. The results show that delivery speed, product condition, and real-time order information are key factors in ensuring a positive customer experience and encouraging repeat purchases. It was also found that logistical problems, such as delays and damage to orders, significantly impact on the customer experience. The study concludes that integrating marketing with logistics is a competitive advantage that strengthens customer trust, satisfaction, and loyalty.
Este obra está bajo una licencia de Creative Commons Reconocimiento-NoComercial-CompartirIgual 4.0 Internacional.
