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In the context of the accelerated aging of the population in Latin America, the need to rethink cultural policies from an inclusive perspective is highlighted, one that recognizes older adults as active subjects, bearers of knowledge, and protagonists in the construction of the social and symbolic fabric of their communities. This research article aims to demonstrate the potential of art, critical pedagogy, and sociocultural animation as strategies to redefine old age and promote holistic well-being. Through a participatory action research methodology, two case studies were developed in Tijuana, Baja California, Mexico, between 2014 and 2025, focusing on vulnerable older adults. The first project, Community Creation and Expression Workshop for Old Age, promoted collective artistic practices in marginalized neighborhoods, strengthening self-esteem, social cohesion, and community memory. The second, ¡Vivan los Abuelos! (Long Live Grandparents!) The "Painting with Fullness" project used painting as a gerontological tool to stimulate cognitive, emotional, and relational skills. The results demonstrate that art, applied contextually and participatively, improves perceptions of aging, combats ageism, and fosters the subjective agency of older adults. Furthermore, they show that culture is a fundamental right and an effective resource for inclusion and social transformation in contexts of inequality.
