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Over the course of this last decade, generative artificial intelligence has gained significant relevance for various design disciplines such as Graphic Design. Based on this idea, this study proposes to share an analysis of how the integration of artificial intelligence (AI) reconfigures the notion of learning in university design education. The study adopts a qualitative methodological approach, supported by a systematic literature review following PRISMA guidelines, examining publications indexed in Scopus, Web of Science, and ERIC between 2015 and 2024. After applying inclusion and exclusion criteria, 39 articles were selected for thematic qualitative analysis. The results point to four main areas of transformation: a) automation of technical tasks, b) expansion of divergent thinking, c) redefinition of authorship, and d) the need for critical AI literacy. In conclusion, AI does not replace human learning, but it is shifting the educational emphasis from technical skill to strategic conceptualization, critical evaluation, and professional ethics. Finally, a curriculum integration model based on metacognitive, strategic, and critical competencies is proposed.