With the rapid advancement of technology, digital competencies have become crucial for the effective management of educational institutions. The ability of educational leaders to integrate digital technologies into school administration significantly impacts both efficiency and educational quality. This article explores how digital competencies affect school management efficiency, focusing on the cognitive, procedural, and attitudinal skills that educational leaders must develop for effective administration.

The study is based on a theoretical review and analysis of relevant literature to identify the challenges and opportunities that digitalization presents in the educational field. Challenges include resistance to change and lack of technological training, while opportunities involve improvements in administrative and pedagogical efficiency, process optimization, and enhanced communication. The findings suggest that leaders with well-developed digital competencies can achieve significant improvements in managing their educational institutions.

Thus, the research concludes that continuous training and institutional support are essential for maximizing the positive impact of digital technologies on school management. Overcoming obstacles and implementing effective strategies is crucial to capitalize on the benefits of digitalization and equip educational leaders with the necessary competencies to address current and future challenges in school management.