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Maritza Núñez

INFLUENCER MARKETING AS A SALES STRATEGY

166-179 | Published: 2023-07-27 | Open Access


Enia Baso

The Marketing of the service in Public Institutions

243-260 | Published: 2022-01-04 | Open Access


Martin Luther Jones Grinard

ONLINE MARKETING TRENDS AND ITS APPLICATION IN THE PROMOTION OF HIGHER EDUCATION INSTITUTIONS

39-52 | Published: 2023-01-25 | Open Access


Ricardo Jesús Pedreschi Caballero, Oris Mercedes Nieto Lara

EDUCATIONAL MARKETING AS A STRATEGY TO CAPTURE STUDENTS FOR THE BACHELOR'S DEGREE IN MARKETING, PROMOTION AND SALES ADMINISTRATION AT THE UNIVERSITY EXTENSION OF AGUADULCE

43-60 | Published: 2022-07-07 | Open Access


Ana Edilma Pérez Rodriguez

Marketing Innovations in response to the Oslo Manual in the manufacturing industry

| Published: 2022-01-04 | Open Access


Rafael Chanis Jaramillo, Maritza Núñez , Nicolás Batista Palacio

MARKETING AND QUALITY IN COMPANIES

124-138 | Published: 2023-01-25 | Open Access


Enia Baso, Deydamia Quintero

SERVICE MARKETING: AN ALTERNATIVE TO IMPROVE CUSTOMER SERVICE IN PANAMA

170-184 | Published: 2022-01-04 | Open Access


Francisco Javier Campines Barría

INSTAGRAM AS A DIGITAL MARKETING STRATEGY IN RETAIL STORES

151-164 | Published: 2024-01-29 | Open Access


Jorge A. Martínez Moreno , Alan O. Cruz G

THE TOURIST OBSERVATORY ARCHITECT UNIT FOR THE ANALYSIS AND INTERPRETATION OF MARKETS: PERSPECTIVES FOR PLANNING AND DECISION-MAKING IN THE PANAMANIAN TOURIST ACTIVITY

53-73 | Published: 2023-01-25 | Open Access


Ricardo Jesús Pedreschi Caballero , Oris Mercedes Nieto Lara

IMPORTANCE OF ACADEMIC TOURS AS A STRATEGY IN THE COURSES OF THE MARKETING AREA THAT ARE TAUGHT IN THE MARKETING DEGREE OF THE AGUADULCE UNIVERSITY EXTENSION

180-197 | Published: 2023-07-27 | Open Access


Ricardo Jesús Pedreschi Caballero, Oris Mercedes Nieto Lara

SUPERVISED PRACTICE IN THE TRAINING OF MARKETING STUDENTS OF THE REGIONAL UNIVERSITY CENTER OF COCLÉ AND THE UNIVERSITY EXTENSION OF AGUADULCE, 2019

226-242 | Published: 2022-01-04 | Open Access


Ricardo Jesús Pedreschi Caballero, Oris Mercedes Nieto Lara

VIRTUAL PLATFORMS AS A DIDACTIC STRATEGY IN THE MARKETING STUDENTS OF THE AGUADULCE EXTENSION

208-230 | Published: 2024-01-29 | Open Access


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