Copyright (c) 2025 Centros: Revista Científica Universitaria
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Marketing has provided contributions that help prevent natural imbalances through advertising campaigns that seek to raise awareness among humanity about environmental conservation. This study focuses on exploring scientific research related to marketing and the Sustainable Development Goals according to the literature, taking into account that these goals are partly committed to nature conservation. To achieve this purpose, a descriptive bibliographic review of literature was conducted by accessing documents from Elsevier's Scopus database with the following keyword query string: TITLE-ABS-KEY ("marketing" and "sustainable development goals"), which captured documents that contained the terms marketing and sustainable development goals in the title, abstract, or key concepts. The results show a scientific production of 599 documents published from 2005 to 2024 with a linear increasing trend in publications since 2015. The scientific works are of different types, among which the largest percentage (64%) is composed of scientific articles. A word cloud was constructed with the most frequently occurring keywords, including social marketing, green marketing, marketing, Corporate Social Responsibility, and innovation. Regarding countries with the greatest scientific production and collaborative networks, India and the United States stand out. The conclusion is that much of the achievement of the goals outlined in each SDG can be achieved with the support of different marketing strategies.
Este obra está bajo una licencia de Creative Commons Reconocimiento-NoComercial-CompartirIgual 4.0 Internacional.
