The present article exposed the conception of activities oriented towards the development of the professional authority in students from Bachelor in Primary Education Major. As part of the approved result in the project from the Center of Studies for the Labor formation of children, adolescents, youngsters and adults (Cenfolab by its Spanish acronym) at the pedagogical Campus José de la Luz y Caballero. This article aims at solving the problem of favoring the development of labor qualities using reading promotion activities. Methods from the theoretical level were used like the analysis-synthesis, induction-deduction and modeling. Likewise, the empirical surveys, participant observation, documentary review and elements of the statistical and mathematical method; which allowed the conception of such activities in students from the Bachelor in Primary Education Major.