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Submitted September 22, 2025
Published 2025-10-28

Artículos

2025: Special Issue

Transmedia storytelling: A literature review from marketing to the field of language didactics


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Citación:
DOI: ND

Published: 2025-10-28

How to Cite

León Pérez, I. V. (2025). Transmedia storytelling: A literature review from marketing to the field of language didactics. Punto Educativo, 1051–1064. Retrieved from https://revistas.up.ac.pa/index.php/punto_educativo/article/view/8208

Abstract

This article aims to explore and delineate in broad strokes a literature review of various research studies on the use of graphic narratives, from their origins in marketing to their latest advancements in the educational field, specifically in the teaching of English as a foreign language. This text disaggregates, analyzes, and hierarchizes diverse research and perspectives from the field of didactics to understand how transmedia narratives have transcended and impacted the learning experience in the English language classroom. As a conclusion, it offers a comprehensive perspective on how transmedia narratives can be used as an innovative pedagogical tool, fostering active student participation and promoting more meaningful and contextualized learning, as well as encouraging researchers to continue delving deeper into their use in language skills.

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