The determination of the internal and external factors that influence the evaluation of the study in high school students is a crucial aspect, given that these elements are determinants for academic and personal success. Students with a high assessment of studying tend to show better academic performance, a greater probability of continuing their studies, and greater achievement of their personal goals. The primary objective of this research was to identify the factors that influence the assessment of the study in students who graduated from the educational institutions of the C12 circuit, district 4 of Education, located in a rural area of ??the province of Manabí, Ecuador, during the year 2024. This study seeks to generate relevant information for the design of educational policies that promote a positive attitude towards education in rural contexts. The methodology used in this study was qualitative in nature, using surveys and interviews to collect information on the variables of internal and external factors, and the assessment of the study, applied to rectors, teachers and students of the last two graduating classes. In conclusion, socioeconomic and educational factors in rural areas of Ecuador present significant challenges that require special attention and focused public policies to reduce existing inequalities. Improving access to basic services, educational quality and economic opportunities are fundamental for the comprehensive development of students in these sectors, guaranteeing a more equitable future for graduates.