This article presents an exhaustive documentary review that explores the impact of creative writing on the development of textual production, articulated around four key categories such as the definition and relevance of creative writing, the concept of textual production, the theories of didactic perspective, and the integration of creativity in the teaching of writing. Through a theoretical review, various pedagogical theories are highlighted that support the use of creativity in teaching writing, highlighting its ability to foster critical thinking, imagination and problem solving. In addition, several teaching strategies are proposed, such as free writing, collaborative storytelling, the use of creative maps, gamification, all of them designed to integrate creativity into the educational process. The article concludes by stating that creative writing improves students' communication skills, contributes to their comprehensive training, preparing them to face the challenges of today's world.